Designing digital products that connect user needs with business goals. Balancing clarity with usability across regulated sectors like healthcare, research, and commercial services.
UX/UI designer, 12 years across brand, websites, apps and digital products. Most of my work sits in complex, regulated environments: NHS trusts, pharma, academic research. I own the full product lifecycle, from discovery through to dev handover.
Clear, usable interfaces and design systems for websites, apps and products, including the complex and regulated kind. Sometimes that comes from months of user research. Sometimes there's none, and it comes from twelve years of knowing what good looks like.
I use AI to take ideas to working products. Personal tools, internal tools for agency use and client prototypes that prove the thinking before development. New tools get tested on my own products first, and the ones that hold up come into client work.
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